Quizzes are one of the most effective tools for attracting customers and increasing lead generation. Interactivity and optionality allow you to use quizzes for almost any business. This article will look at the holiday organisation trend and how quizzes can be useful for such companies.
Attracting attention and retaining the user
Quizzes are great for attracting the visitor's attention and keeping him on the site longer. The ability to add pictures and calculators to calculate the upfront cost of services engages the user. The quiz's interactive format makes completing it interesting and useful for the client. You can use real photos of your services for the quiz and offer the most appropriate result based on user responses.
Motivation with discounts and bonuses
You can offer bonuses in a quiz, such as a discount on the first service or a free consultation. This incentivises users to leave contact details and continue interacting with the site. Such elements can further increase users' motivation to share their contact details. As bonuses, you can use all kinds of additional files (case studies, fly hacks, checklists, presentations, price lists) and links to closed channels or resources that will become available only after the user passes the quiz.
Personalised approach
Quizzes allow you to adapt the process of interaction with the client flexibly thanks to the possibility of adjusting questions depending on previous answers. For example, if a visitor is interested in organising a birthday party for a child, a quiz can suggest additional questions related to this type of event, such as style choice, number of guests, or preferred format. This approach helps create an impression of personalised service, increasing trust in the company and the likelihood of conversion.
Increasing your lead base
Using quizzes effectively motivates users to share their contact details. One way is to offer bonuses for completing the quiz, such as access to interesting case studies with holiday ideas or useful event decorating tips. Such offers incentivise users to complete the quiz and leave their details to get the bonus. Even if the customer is not ready to use the services immediately, the company gets his contact for further interaction and can develop a strategy for further promotion.
Gamification and interactivity
The element of gamification makes quizzes particularly attractive to users. Interactive games help to keep attention and increase engagement. Studies show that 70% of people are more likely to leave their details if they participate in a game, making quizzes a great way to increase lead generation. Moreover, the interactive format makes it easier for users to absorb information and evokes positive emotions, increasing their trust in the brand.
Increase in conversions
Interactive quizzes help to increase conversions significantly. Engaging in a survey and receiving personalised offers motivates users to leave an application for the company's services. Depending on the activity, companies using quizzes record a 10-20% increase in conversions due to a more targeted and engaging interaction with customers. This is because the quiz helps to remove barriers between the user and the company by offering an informal yet informative experience.
Quiz installation variability
Quiz can be used as an integration on the website in the form of a popup, chat, banner, or as a stand-alone landing page to which you can run adverts. This variety of quiz installation allows the quiz to be used both on the website and in social networks or newsletters.
User-friendliness
Last but not least is user-friendliness. Since the quiz he can pass both from a computer and from a phone, it helps to increase the conversion rate. Users are not used to spending a lot of time searching for information, especially nowadays in a highly competitive market, when you can find the fastest and most affordable way to get product information. And a quiz is a great way to provide such information. An intuitive questionnaire that allows you to get a preliminary cost estimate or personalised product recommendation after just a few answers.
Quizzes are becoming an important tool for holiday companies, helping not only to capture customers' attention but also to significantly increase conversions. They allow you to introduce the user to the service, create a personalised approach to each customer, motivate users to leave their contact details, and help keep their attention on the site. Thanks to their ease of completion and versatility, quizzes are becoming a key tool in the strategy of increasing lead generation and growing customer loyalty.
07.11.2024
