What's a quiz?

In an era of information noise, standard approaches often lose their effectiveness, and interactive tools come to the fore. One such solution is quizzes, which are fun and useful surveys that turn customer interaction into an exciting game.

Quizzes not only help to collect valuable data about users but also allow you to build trust with them, increasing the chances of successful sales. But what is it, how does it work, and why is it so popular in business? Let's understand all the details.

Quiz - general concept

A quiz is an interactive survey or test that allows the user to complete a series of questions with pre-defined answer options. The main objective is to engage the audience, offer a useful and enjoyable experience, and get feedback from the user. Today, they are actively used in marketing as they help not only to entertain but also to collect data for business.

There are several types of quizzes:

• Tests - determine user preferences or knowledge.
• Surveys - gather opinions and ideas, such as when launching a new product.
• Diagnostic - help identify customer needs.
• Calculators - calculate the cost of a service or product based on responses.
• Product Recommendations - select appropriate products or services.
• Briefs - help simplify the process of collecting information, for example, to clarify tasks before starting work with a client.

Each type is adapted to the company's tasks and becomes an effective tool for communicating with the audience.

The use of quizzes in 2025

Quizzes have long ceased to be just entertaining surveys for users. Today, they have become powerful tools for marketers and entrepreneurs. Thanks to their interactivity and simplicity, they help attract attention, collect important data, generate leads, and even act as customer briefs.

Quizzes are adaptable to any task, whether it's finding the perfect product, diagnosing a need, or simply engaging an audience. In 2025, they will continue to consolidate their position as versatile tools suitable for a wide variety of fields and businesses. They are used by large corporations and small businesses, covering both B2C and B2B segments. Their ease of implementation and high user engagement have made them indispensable for a multitude of tasks.

Quizzes are actively used in the following spheres:

• Retail and e-commerce - product selection, diagnosing customer preferences, calculating discounts.
• Services - creation of interactive briefs to clarify customer needs.
• Education - knowledge tests, selection of educational programs.
• Marketing - lead generation and personalisation of offers.
• HR and recruiting - tests to evaluate candidates and determine their skills.

Quizzes are becoming a tool for attracting attention and greatly simplifying interaction between companies and clients. In the B2C segment, they are used to select personalised solutions for customers, and in B2B, they are used to collect complex data through convenient interactive briefs.

The versatility and flexibility of the tool make them in demand for businesses of any scale and direction, allowing them to find effective solutions in a competitive environment.

What is a Boosting Lead quiz, and how it works

A quiz from Boosting Lead is a feature-rich interactive survey designed for effective lead generation and customer interaction. This tool combines ease of use, flexibility in customisation, and a wide range of functionality, making it ideal for businesses of all sizes.

The main benefits of a quiz from Boosting Lead:

• Sophisticated question and results logic. You can create surveys with a unique structure, customising questions and results to match user responses.
• Different layout and design options. Easy customisation allows you to choose a style that fits your brand.
• Wide range of installation formats. You can install the quiz on the site as a button-trigger, video-trigger, chat, banner or popup, as well as use by link.
• Integrations with CRM and mailing services. The tool easily connects to popular customer management and marketing automation systems, which simplifies lead processing.
• Bonuses and discounts for users. Adding motivational offers such as discounts or gifts increases engagement and conversion.

A quiz from Boosting Lead helps you capture your customers' attention and gather valuable information to offer them the most relevant solutions.

Increase conversions with Boosting Lead Quizzes

Boosting Lead quizzes are an effective tool to increase conversions on your website. Due to their interactive nature, they capture users' attention and make interaction with your brand more engaging and memorable.

How quizzes help increase conversions:

• Attracting Attention. Bright and interactive format immediately stands out among the usual forms and texts, forcing users to get involved in the process with interest.
• Gamification. The game element motivates users to complete the survey to the end, which increases the time of interaction with the site and reduces the likelihood of bounce rates.
• Interactivity. Users actively participate in the process by selecting answers, which creates a sense of engagement and interest in the outcome.
• Personalisation. Questions are customised to the audience, and results provide relevant suggestions, which reinforces customer trust.
• Motivation to action. Adding bonuses, discounts, or special offers encourages users to stay in touch or place an order.
• Data collection. Quizzes collect valuable data about customers, allowing businesses to better understand their needs and offer more accurate solutions.

Using quizzes is not just a way to increase conversion rates but also an opportunity to make communication with customers more vivid, useful and impactful.

Quizzes are a powerful tool that helps businesses increase website conversion rates from 2% to 14% through interactivity, personalisation and gamification. They attract users' attention and turn their interest into real actions, whether it's making a purchase, leaving a contact or ordering a service. Using surveys, you will be able to effectively engage your audience and achieve high results in lead generation.